MIGUEL ÁNGEL LIÉBANAS - CEO
Our main goal is to democratize
With the increase in personal data, we encounter ourselves more exposed than never before. We leave our single identity behind to start having two, the real one and the digital one.
In Human Trends we respect people's privacy in both worlds, digital and non-digital. In order to make that happen, we do not accept projects that may not respect this principle. Furthermore, our results will never draw conclusions on an only person. We do not have the need to see the tree in order to know how the forest looks like.
The ends do not justify the means. Only by knowing how our methods and algorithms work we will be capable of selecting those that are in line with our values. The algorithms used in Human Trends assure actionable insights, not only to help in decision-making, but also to detect possible biases.
The purpose of Mathematical models is to optimize the solution of the problem they are trying to solve. They do not assess the possible consequences of a given choice on the people concerned. Our team is committed to thoroughly review our models to avoid this type of behavior. This is possible thanks to the openness and transparency of the models we use.
Work bounded by ethical principles does not prevent us from obtaining excellent results. Our team of multidisciplinary researchers not only approaches the task from the perspective of data analytics, but goes beyond that. With experts in complex systems physics and social engineering, we approach each task from a global perspective. We are committed to delivering a high quality and applicable product.
Traditional and digital media platforms
Tracking of advertising campaigns
Social network trends analysis
Detection of optimal locations
Traffic and pedestrian indexes
Customized objects and logo detection
Capacity and anomalous behavior alerts
Optimization of production systems
Delivery route optimization
KPI monitoring and improvement
Customer profiling from an ethical point of view
AI lead scoring
Phone conversations analysis
Speech to text
Foresight and risk assessment
PERSONAL CARE INDUSTRY
We need to find razor blade customers on social networks
Since the main sign of using a razor is being clean-shaven, the AI team developed an algorithm for visual recognition of clean-shaven men. Profiles that scored a high probability of being clean-shaven received advertising from the brand, while men with beards scored a low probability and were not contacted. Without creativity, artificial intelligence is a directionless tool.
We need to find influencers interested in our political program
Microinfluencers can make a difference. Users with high impact in their community willing to collaborate with the communication campaign. Our team is able to detect them thanks to the use and understanding of complex systems physics.
Strategic alliance of the Human Trends team with your organization
3 data analysts
2 intelligence analysts
Social network analysis
Unlimited visual recognition
Unlimited speech to text